Anssy Okoebor, managing director of Andex Consulting, LLC, helps clients with tasks related to business development. Among Anssy Okoebor’s goals is helping businesses access modern tools to grow. As more people become entrepreneurs, current trends show that technology and marketing are driving much of new business.
Technology has transformed the modern business landscape, making many state-of-the-art business applications accessible. Two of the more common are the rise of IoT (Internet of Things), which provides inter-connectivity between devices and makes work more efficient. For business owners, this makes work more accessible and efficient, because they can work from anywhere at any time of day. Analytical applications that mine data are also a part of today’s business landscape, making marketing efforts more productive and accurate.
Marketing strategies that are trending focus increasingly on the individual. Businesses are moving away from impersonal calls, stock images, and generic campaigns and toward a more personal approach. Furthermore, businesses are relying more on the online review to drive decisions, as reviews influence shoppers.
Anssy Okoebor 