Differentiating Top Line From Bottom Line

 

 

 

 

 

 

A senior director at Andex Consulting, Anssy Okoebor has decades of experience in international business development. Having worked with leading corporations like Ubuntu International and AT&T, Anssy Okoebor has demonstrated adeptness at growing both the top and bottom lines of an organization.

The top and bottom lines are two of the most commonly referred to as metrics in business. The top line is a company’s revenue or sales figure. It is usually the first line item on a company’s income statement. The bottom line is a company’s net income or net profit. It is usually the last line in an income statement and is calculated by deducting expenses such as operating and administrative costs, interest charges, and tax from revenue and then, adding non-operating income like investment income.

Different factors affect the top and bottom line. For the top line, growth can be ignited by getting more customers, lowering sales returns, or increasing prices. The actions necessary to achieve these include increasing production, improving conversion rates of sales efforts, entering new markets, growing product lines, and improving product quality.

To improve the bottom line, a company can either increase non-operating income or reduce expenses. To reduce expenses, a company can reduce wages, operate in less expensive areas, or take advantage of tax benefits.

Three of the Best CRM Software Solutions

Managing partner at Andex Consulting and experienced senior-level executive, Anssy Okoebor has worked in upper management positions at numerous companies during his long career. At Ubuntu International, Anssy Okoebor directed and oversaw all aspects of CRM software sales. At AT&T, he was responsible for the effective implementation of Salesforce CRM to manage and track customer transactions.

Customer relationship management (CRM) software is part of any successful modern salesforce and helps generate valuable data from interactions with customers. Here are three of the best options on the market.

1. HubSpot CRM is a great choice for smaller companies and has a free version. It’s not ideal for companies that need complex enterprise-level CRMs as it can get quite pricey to add features but it does a good job at centralizing a customer database.

2. Zoho CRM will appeal to a broad user base, from small to large organizations. They offer end-to-end customer lifecycle management and many features, such as Google integration, that make it easy to adopt and use.

3. Salesforce Sales Cloud Lightning has a multitude of features that will appeal to larger organizations. Their advanced lead generation and analytics can end up increasing the price significantly but it’s a price worth paying for many clients.

The Benefits of Becoming a Certified Investment Management Analyst

Anssy Okoebor photo
Anssy Okoebor

A senior-level business development executive with more than a decade of experience, Anssy Okoebor holds the title of senior director of professional services at Andex Consulting. Among his credentials, Anssy Okoebor possesses a certificate in federal proposal management and is a Certified Investment Management Analyst.

The only credential specifically designed for financial professionals looking to stand out as advanced investment consultants, the Certified Investment Management Analyst (CIMA) certification demands successfully completing an educational component and passing the CIMA Certification Exam. Here are three benefits of becoming a CIMA.

Gain More Confidence

Earning the designation requires studying and learning the complexities of the financial services industry, and as a result of gaining this knowledge, CIMA-certified professionals report having more confidence with clients, including in areas that are becoming increasingly complex.

Increase Revenues

Conducted by the Investment & Wealth Institute, the survey “The Value of CIMA Certification to an Advisor’s Practice” polled 400 financial advisors and found that CIMA-certified professionals had earned 25 percent more income in the previous year than non-CIMA advisors.

Access Cutting-Edge Knowledge

The CIMA curriculum is prepared by advisors for advisors with a focus on the latest techniques and strategies delivering success in the industry.